Internet
November 4, 2010
By Peter Finocchiaro
The emergence of social media has created an opportunity that luxury brands should exploit to magnify the effects of their marketing by generating word-of-mouth and fostering consumer loyalty.
{"ct":"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","iv":"a64837b61df5a456380b696fa3c93ba7","s":"805593361e7de4f0"}
Share your thoughts. Click here