Internet
November 4, 2010
By Peter Finocchiaro
The emergence of social media has created an opportunity that luxury brands should exploit to magnify the effects of their marketing by generating word-of-mouth and fostering consumer loyalty.
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","iv":"a106d7f48268b84445e230a1581f1055","s":"e20f1fc1bb0159df"}
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