Upscale department store Bergdorf Goodman has adjusted to consumer fragmentation across communication channels by tightly integrating its print, direct mail, online and mobile strategies to push its fall 2010 collections.
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","iv":"b53fbb836ed1b680274b26fb7d036845","s":"fb5d12dd21f35d25"}