Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Hermès engages younger brand enthusiasts with tableware line

May 9, 2013

 

French leather goods and scarves maker Hermès is pushing its race track-inspired porcelain tableware line Rallye 24 by integrating it in an online game.

To read the entire article, please subscribe or