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October 5, 2011
By Giselle Tsirulnik
LVMH-owned Hennessy’s promotion of its collaboration with the artist Kaws for a limited-edition bottle resulted in 1.3 million scans of the QR code that was created as part of the campaign.
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","iv":"3cac4a97990052323270e60ef667b0da","s":"1d201b6d61d5685d"}
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