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October 5, 2011
By Giselle Tsirulnik
LVMH-owned Hennessy’s promotion of its collaboration with the artist Kaws for a limited-edition bottle resulted in 1.3 million scans of the QR code that was created as part of the campaign.
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","iv":"4c0462fe7739547b0e9250316ee4e81c","s":"790b6df9ae738c73"}
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