Multichannel
January 9, 2014
By Sarah Jones
British retailers have become media themselves this London Fashion Week by creating their own content around the menswear shows to demonstrate their involvement in the events.
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","iv":"c5c9f8d24b812350e34611e99b68088f","s":"0873d1c9b1e94378"}
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