Multichannel
April 16, 2012
By Tricia Carr
Harrods, Four Seasons Hotels and Estée Lauder are using wedding-themed email and online campaigns to market products and services and experts agree that wedding-related marketing efforts can help a luxury brand reach a large audience made of affluent and aspirational consumers.
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","iv":"980051d91d0edc42f95493918fdd4214","s":"45599a49842ef170"}
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