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Multichannel

Harrods links in-store, digital spirits marketing with speakeasy campaign

May 20, 2013

 

By Tricia Carr

London department store Harrods is partnering with spirits brands Hendrick's Gin, Courvoisier, Stolichnaya, The Macallan and Johnnie Walker Black Label to push its in-store and online beverage department.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Mood of global millionaires in the pandemic-era
  4. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  5. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  6. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  7. The RealReal opens retail location in Houston
  8. Luxury Unfiltered: When brands fall spectacularly short on client service
  9. Desirability, operational efficiency key to luxury brand growth: Accenture
  10. Preloved items from Hermès hold highest resale value: The RealReal
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