Italian fashion empire Gucci released its second shoppable video this week, featuring items from its cruise spring/summer 2012 collection. The question is, why aren’t more luxury marketers looking to tap this ecommerce technology?
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","iv":"3102b196bf57980cf589a72748e207f1","s":"197936912c44bd9e"}