Multichannel
April 17, 2012
By Tricia Carr
Italian fashion house Gucci is marketing its vehicle design collaboration with Fiat using five short films that were live-streamed on a microsite during an event.
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","iv":"1f4bd5604739013d2f7402a14302d545","s":"60022f136deb84eb"}
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