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Commerce

Global marketing requires balance of freedom, control

October 14, 2015

Baume & Mercier #MyMomentOfSuccess Baume & Mercier #MyMomentOfSuccess

 

By Sarah Jones

NEW YORK – As luxury brands expand into new markets, reaching consumers on a global scale has come to require customization on a regional level, according to panelists at Luxury Interactive 2015 on Oct. 13.

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  1. Dom Pérignon unveils ‘Creation is an Eternal Journey’ campaign
  2. Mytheresa owner LuxExperience sees 3pc quarterly net sales bump
  3. Luxury Unfiltered: How Gen Z is turning the Birkin into Wall Street’s hottest commodity
  4. Burberry posts 17pc revenue drop in 2024
  5. Diageo to serve as spirits sponsor of FIFA World Cup 2026
  6. Wheels Up announces partnership with United Autosports
  7. Kate Middleton presents Queen Elizabeth II Award for British Design
  8. Tiffany & Co. launches largest European boutique in Milan
  9. Rimowa opens New Bond Street flagship
  10. United Airlines reveals new international business class suites
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