Multichannel
February 25, 2014
By Sarah Jones
Italian fashion label Versace and French design house Givenchy are boosting brand awareness through product placement on a world stage.
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","iv":"24a43125f4272dba9d7de69a4ae2acdf","s":"9495f4a695511147"}
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