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Giorgio Armani draws focus to eyewear line via interactive video site

October 21, 2010

Armani's Frames of Life campaign engages consumers via interactive video

 

By Peter Finocchiaro

Italian designer Giorgio Armani is promoting its line of eyewear with an interactive Web site that lets consumers create their own Armani advertisements.

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  1. Belmond to launch new luxury sleeper train in England, Wales
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  4. Bentley anticipates first electric SUV, arriving in 2026
  5. Loro Piana, Harrods celebrate holidays
  6. Rolls-Royce brings new showroom to Abu Dhabi
  7. Burberry appoints new chief product merchandising officer
  8. Capri Holdings, Tapestry abandon plan to merge
  9. Four Seasons announces World Kindness Day activations
  10. Luxury Unfiltered: Surface changes are not enough. Luxury must master the art of rebranding
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