Research
May 27, 2015
Michael Kors campaign image for Duracell Powermat kit
By Sarah Jones
While Twitter performs well for fashion brands, with generally high follower counts, the platform has now fallen behind Instagram in adoption rates within the sector as well as usage among U.S. adults, according to a new report by L2.
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","iv":"5f3c09cc16a87e24f34200367ad28e86","s":"aa3752c89db00211"}
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Very interesting article!
I would highly recommend that brands try Instagram but not invest heavily. Brands invested heavily in building Facebook audiences only to have the new algorithm make it very difficult to get in front of them. Since Instagram is now part of Facebook, doesn’t it make sense that “advertising” via Instagram be free UNTIL you build a large audience? I’m not saying not to use Instagram, I’m just cautioning against putting all of your eggs into that free basket. 🙂