Research
May 27, 2015
Michael Kors campaign image for Duracell Powermat kit
By Sarah Jones
While Twitter performs well for fashion brands, with generally high follower counts, the platform has now fallen behind Instagram in adoption rates within the sector as well as usage among U.S. adults, according to a new report by L2.
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","iv":"00d41f1a09810fb254945cba74aa6425","s":"90dac3caff09d3e8"}
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Very interesting article!
I would highly recommend that brands try Instagram but not invest heavily. Brands invested heavily in building Facebook audiences only to have the new algorithm make it very difficult to get in front of them. Since Instagram is now part of Facebook, doesn’t it make sense that “advertising” via Instagram be free UNTIL you build a large audience? I’m not saying not to use Instagram, I’m just cautioning against putting all of your eggs into that free basket. 🙂