Mobile
November 14, 2013
By Jen King
Beauty marketer Estée Lauder is relying on both audio and visual touch points to promote its latest women’s fragrance Modern Muse on Pandora’s mobile application.
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","iv":"867bc168f09124d1fe7cb20e6b12ae8d","s":"8270386a957050df"}
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