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Mobile

Emotive mobile advertising imperative for jewelers this St. Valentine’s Day

January 23, 2012

 

By Rachel Lamb

Tapping into affluent consumers’ emotions, rather than product-pushing, is the main point behind any mobile marketing tactic this St. Valentine’s Day.

Mobile sites, applications, banner ads and SMS can all contribute to using emotive marketing to inspire feelings for loved ones at any place or time. By using this strategy, brands run a better chance of driving transactions.

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  1. 'Clash de Cartier' campaign explores dichotomy of dressing
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  3. Luxury consumers trending toward goodness in purchases, values
  4. How luxury is the millennial’s unlikely weapon to fight social inequality
  5. Leading with pedigree, Range Rover promotes plug-in SUV
  6. Tiffany & Co. acquires historic Titanic timepiece at auction
  7. Rolex partners with Melbourne’s National Gallery of Victoria
  8. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  9. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
  10. What to look for when buying your first luxury watch
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