Tapping into affluent consumers’ emotions, rather than product-pushing, is the main point behind any mobile marketing tactic this St. Valentine’s Day.
Mobile sites, applications, banner ads and SMS can all contribute to using emotive marketing to inspire feelings for loved ones at any place or time. By using this strategy, brands run a better chance of driving transactions.
{"ct":"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","iv":"cf21900439efb394e1bf0c1f3c776929","s":"62699fd91e5c1041"}