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Mobile

Emotive mobile advertising imperative for jewelers this St. Valentine’s Day

January 23, 2012

 

By Rachel Lamb

Tapping into affluent consumers’ emotions, rather than product-pushing, is the main point behind any mobile marketing tactic this St. Valentine’s Day.

Mobile sites, applications, banner ads and SMS can all contribute to using emotive marketing to inspire feelings for loved ones at any place or time. By using this strategy, brands run a better chance of driving transactions.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. The Ritz Carlton, Missoni launch beach club in Bali
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. Bentley renovates countryside estate in Cheshire
  5. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  6. ‘Copy Nothing’ campaign defines next era at Jaguar
  7. Baccarat pulls incoming CEO from Printemps
  8. Roche Bobois furnishes boutique resort in Turks and Caicos
  9. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  10. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
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