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Research

Embracing changing consumer traits key to future brand building

October 5, 2015

Image from #FerragamoHollywood campaign Image from #FerragamoHollywood campaign

 

By Jen King

As the luxury landscape continues to evolve and geopolitical turmoil affects emerging markets, the brands that will come out on top must be able to adapt to the resulting consumer behavior.

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  1. Follow @LuxuryDaily for the latest in luxury news
  2. Zegna Group raises revenue 8pc in first quarter
  3. Gucci makes splash with 'Lido' collection
  4. Porsche named official electric vehicle of 2024 Met Gala
  5. Sofitel leverages local ties in new campaign film
  6. Kering rocked by 11pc sales dip in Q1
  7. Christofle opens pop-up showroom in West Hollywood
  8. YSL Beauty adds Bahamas, Colombia to rewilding project scope
  9. Luxury Unfiltered: Redefining luxury trainings and masterclasses for a world of disruption
  10. Iris Law stars in Versace’s Dylan Purple fragrance campaign
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