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Donna Karan revamps social strategy as PR exec steps down

August 13, 2015

@DKNYPRGirl persona @DKNYPRGirl persona

 

By Staff reports

U.S. fashion brand Donna Karan International is completely overhauling its Twitter and Instagram accounts surrounding the upcoming fall departure of longtime employee Aliza Licht, who spoke for the brand on social media as DKNY PR Girl.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. ‘Copy Nothing’ campaign defines next era at Jaguar
  3. Women now represent 13pc of global billionaire class: Altrata
  4. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  5. Ambassador-led storytelling carries holiday campaign from Boucheron
  6. Audemars Piguet unveils collaboration with artist Kaws
  7. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  8. Mytheresa releases quarterly results, reaches record high AOV
  9. Dolce & Gabbana, Skims release limited-edition collection
  10. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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Mytheresa releases quarterly results, reaches record high AOV
Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
Audemars Piguet unveils collaboration with artist Kaws