Luxury Daily
The authority in luxury news.
Nov. 25, 2024
  1. Baccarat pulls incoming CEO from Printemps
  2. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  3. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  4. Mercedes-Benz adapts ‘Holidays with Love’ ads for 2024
  5. Meta drops price on paid subscription tier in EU
  6. Ambassador-led storytelling carries holiday campaign from Boucheron
  7. Dior goes for gold with flashy J'adore campaign
  8. Dior reinvigorates Miss Dior with latest floral romance
  9. BMW and Kith unveil limited-edition race car, capsule collection for brand synergy
  10. Gucci celebrates creativity, self-expression through immersive digital film fest
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Donna Karan exec: Brand evangelism trumps ROI as social media goal

October 17, 2012

 

By Tricia Carr

NEW YORK - A Donna Karan executive at the Luxury Interactive 2012 conference said that social media engagement peaks when the brand provides consistent and transparent content that is tailored to the needs of its social audience.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Baccarat pulls incoming CEO from Printemps
  2. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  3. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  4. Mercedes-Benz adapts ‘Holidays with Love’ ads for 2024
  5. Meta drops price on paid subscription tier in EU
  6. Ambassador-led storytelling carries holiday campaign from Boucheron
  7. Dior goes for gold with flashy J'adore campaign
  8. Dior reinvigorates Miss Dior with latest floral romance
  9. BMW and Kith unveil limited-edition race car, capsule collection for brand synergy
  10. Gucci celebrates creativity, self-expression through immersive digital film fest
VIDEOS
More Videos

MORE IN Internet
LVMH invites Paris 2024 fans to visit new digital gallery
Hublot wraps immersive online watchmaking experience
Estée Lauder Cos. creates AI Innovation Lab with Microsoft
Louis Vuitton joins Discord
Gucci to launch flagship storefront on JD.com
Seabourn equips expedition ships with SpaceX technology



RECENT ARTICLES
Ferrari, Chivas Regal forge multiyear partnership
The Ritz Carlton, Missoni launch beach club in Bali
Bentley renovates countryside estate in Cheshire

Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner
Roche Bobois furnishes boutique resort in Turks and Caicos