When it comes to luxury marketers, properly rewarding a loyal customer without damaging the brand image could be challenging.
All in all, affluents do value rewards programs, but they do not feel like they have to be bribed by a luxury brand that they love. Affluents understand that they are paying for quality and the term "rewards" means something different to them than it does for other consumers.
{"ct":"iQ0O7iFSakuLIHc72IE\/br+4S0qyF2XgpCr6Cn04+7M5jDJxcMixt7FwTXnd897JB\/6jggthUWEz5oaeh99b5Jtn5mmzbebJPcyFsX946DEPg8PmVDDLN\/koJlUFkLkNB+88M6Hc1va5O10YHf5plHgn62m2iBpRaB9yNANryvxNORiGXLt7iGO8vk7D90JV+k5oTHbbm+by4i62vqulANNNoPjXFIRYPZsaxAEtF7GsYv0wQ09a7vuOBE7O+iFt035\/fGQ0+eG2su+WkhAXbskZSRgrCcoUluTN+9bBrfxmj4mCT+xIwGdenb2LXMPtAvIIywg4YkA0yxmdZ5Z0aO6gl0s3NB3+myZmVEi1pzH7IVtY3VgqrmTswnRj2VyNtrpKdeJbrkHZ4JaG+5v1prgpQmikJCimZ38bxrc8vFjS2xIlYziHsUeOfEuOUA1Sfjt077s5qz6mCeHNjJNgWEJhSXHSdY+9PmrSLtXXJw8IsUfUfdrkZ9lGNCCtf+3MYK2gDTz6ZDw3gyS\/Eyse0fAxR9UpXpdyb\/ZdOLBZR5iovFfKNWNPY33qMD2H+RkZbso0crbgGbF4QdgTRyVIWR7mUfc4s80ZTs41SIllVdOuGDvbZHJJpDcGZ0xMarBOLvHUpY4orh+tpAvcuyHsWWlicH+AjMxKu4k\/ncfTpVVBmv\/41DO3sqBbHW4bcCxYEF7go41jVYpdKQ4aG\/9j8bdj6HcwNvhbWiu6HQsQJm9w1tbYqVwONJgj\/+CAFbTVdYI7dz1VkT7nn0E0fJKN10KzHenJT+p87STLcr9HE8VUPtwq4306u15FXjU9rv9xem5BRezURYl\/M5f8sbgR8BkNe1Hs0O7XmcTgQ1vj+2SkERClLHN5JHSTnjPu4XKJvjq8aUwAxCjwBrJh1tbW9VUtmFCxTC2NMv+vE626gTAvRzWlb0q182nFxBSArdXBaMkKcsEcGaOx6+llYZAobZ\/9+OX\/sui7X2T33I1jxcGtZaCfj9ISWR1Au9EgiZsJyIXS7BMySqNdXTKBs14P4vD032Qq5cqZ0qv48yK9JrfNNfDcK1WRELx06hAYt4sbjzUOm\/ddskqY0GfrHsi4CzFX5sy\/psQj8L9saw3ZKn7yDxEZwXrG8xw9\/DSJDjWKyZGuC+GwcqvBybf+D\/h7Rlz+1TF+xYztfAp9ftAtvWYOuMZnCAs8T+cXOdFbdR+ijNqC2HHySCMBgplDgAL3d6H1T1YOh8z3zUlPstVybFpGbUHfXHjhKSkJ4qGlLLSefKkVrqhmRGY935GqDbvcMUsdaxpcK5b8RHKuVxTVvaORPkSRyVr4d9wB\/1n6ut2l3bW6c906eVQ5z05n04sl\/C1490wYQ50c6LPrvB6cdGiZyLvYaUH9fZLsXFNADA\/i6CcixSxHkCYVV6YN7+y6FrGIERU+E0UnGYipHTi9uinhV700fOFNpU99Bkn7jrBpkweQap16t6PRnQymChv0axpiFK\/eTqS\/ppDvYS6x2Mh8PuBSgJIi8TL6cNKDRwRsODgSpRWz4KHKGuSnK\/DPljUkoi+Cmrbw08+KaiQNPUnGgslSXaZR797MpNCpAGgRbMdk3v3RQvgfIMGBkEOAUK5DT0nIGP8954tCUqvvpi+qlZuG1hwxdzsJetF68CMXD8i5QB+JW0hKyMKLMkuZr9shzcXP+skKCXUGwXF75GOGoLbGYy5eQy2gmWvEyJKH05sjCXiZcq+s2272vYyiDao5qQ4tLo4a3JeaocX4XIUH\/pde+ojcltO0PLFJvlZ4rSs00ho0pHz3x66Kdi8jOQytz8AJIOsLFo90oEYlvRj1tUNLP4oZqHyezGDQPqBAgj+ujHR+POPT7AZQ0PGdvhzYZw4ZePNwPaB4nJreZYy42Q6xsIpPS+Ht5AKkUGY28ZoQy\/WdHOqpr+xKPpSP8gNY2kpNoo6ApeVPZTGkKhgk3ofjmsK+QRFfuBfKqGkesz\/ONWtIb+gkxlNj9KEqyJl1z4VOSvlS\/6rBQOBorAf+rUM3tOZIinpaoPFuRJQbby88sNOEPIOdB+Sz4Ius5zcATmDfdaFZQF\/Bu7hUeWwL2qa32HYAV3YMeXmYxQk1mre\/1wzaqrhd8uDQy0Ly48mMPxqqWFAT1jLKI88yx5D\/4dgQC5m5XulwdNbtJmD8knDzxBFF6BiaDc5EBLoo\/g9ovcJXzv6kH4rVYttcMeytvX3OJMnwtIYWiHhp37A6U1AacO0CJAQzZUI+STnurIh4T0Ix5TZbXws0SeImukPm99TKZQLmqKTXMjI07RSR2ldW52WIaNFArMDFO+N9I8PAnBQA\/OHsAGoIe58f\/a\/lPAaGuCKN3KGD4wAvkvrjdHALa54Go2jTsTDrk7rGJw4onEPEh\/iPcpJev1McSDl61lcXwk8zOdtfnxYUTj182a1gGSwXX6J8j5YvRFi9iRQj9jlCpXi9rRM8wIGVYEZur+q4NlEUstoDiGZ2I9lVX\/ze5uyQmICDu7d\/wneEXivad68dtxwujJIBtkAKIBlhR0dLbdJ3HHzPg\/MrM9mia\/422Ds7XB02DeTAzRMGRgkXlg+jxeOVjkBcUuYWP\/mw+le4dkC9fEPQYcfV\/R4yVi1zXwRVw\/St8pqXgEXOyhvJGsM1WwGt88tb6yvakE1inLPRhey+mACK5t5VT7RYT0GyKGgNDANTDDp6IwAd1la4TQos3Sbypx9ep3MdwKzvkC8JiW6KeFLIQkxhJyo92othD33cGIwCNBROyf6xu1KDwPsIEiBSEsiSwpIBEQ4us0waUnuWMKFEEek8qPn0+rC9TDhrktVlHPP\/FRzwiXrnipuPmPBdHBok\/rnk0TxP8bunhWbGsCL18DdWQ0dDOmIqAjdlEkhQOWrLxjbGbPeMrkEXy9\/t3mP9\/+TdHmeeZIuYduNqHSELbRv04nquKXoQ8RLYGvc6hgxO\/PGRRwSakMxFlOF\/pzy1mXH0YgXdYY3qGlT\/Hl2K1l7e52TiUUsf94UZF1rbFsq8b0qusZqheytALZ+nINf+7IEudpJMil6XtyS9Piqe4MgSw8G6bcqttIoSDqRDs08hVk66R1Fa9F4Cts+oA51JtcYsoW6u7fsQgIkiwmCWdVgaWtu5sDadFQKBgfde27cYdp1dcDSRaMwDqf6Mxrkeyg4HCYc\/sMkqu3ggDXxWMV6dFE25Dj05tReFl2AXJ\/LrSrX9mZA7lauI1D+zI+sQE75XWrIBkD\/lb6eKl28SbDmCasBpyXcODZhhu+4\/rG0M4+V5r9GRlTbvUR3O9dx9ex699NqUCturbqNY+dJdfAUrlpFQuDPnvDOLSilDgNflRiQMi+BBmMcbKH7gZLp8FaL4sdhSv2hdws5U1lmtP+GyrwYrWK8c+kSQqbFEjNjbOK3w9Za9Kk7egv6Fs\/EBaeQW+g62YKmZLGQeKkNT7MZ3pfCnE9DVRButxylwymGRkp\/MCC\/6UsicKv92QLUNWkCjaMqaK2tJJezIeMqpTaUIGEp6MVcOj6wENyrwW5CiAJsfHplv1hTS+CVOdxtb3l0KAMES8LAMHS\/reILFWvgcVnhF5uV0wNhBLmIezLoaIoGyJFgSE+uQmIncOJjhZ3XY+lv8cYXUGQq8\/huaenBb9E2Rvl0NtuMCI\/EWu1OVMzRuz0pHImGyIl3yqiaXrqyNgGM13jWhoFJlUKR5gogTBGKPalvgY6q+nOZKCVkT1UFpN+BYL6d8I+Mqy3zjZ7\/PVVMQic1ArxULHiCJySpZ81sXCZroniXSO0lwafeDkmkKQzJhdFw9Hxd7EL07bhOzrTOI2jp9HPn9FltXgoi4vEiWeKTC1DegoiFM7dkxHk5ukUiGBhtHu2HC7bYkvLcMyPNci2I5A4rtHQzIxqMc+HG9v1BJhFvaaFOk5fXldUYA6iMjwqUQr0cWYdG4HRs4JmWIt6Bawcb98JnQ7gG7tzKTIfdiJMyK\/e5EdjNLMdTJli7nNdP63pORkshEzLg\/u2eco6JTWN3cRp78e+2xRysivq7QWBp2G03jQjWbdab1lPT1GebLnSq8h2lbddBiL99EjG27euNKRDoZysqOXYXOabNLi2bohoAc7DiUxxE1M+9hY+6P2lvg0HHjhOg3KopqIGd5BPiDdPIpmYAVUygpZGA9o7ykuoAPJyJFhdsDv+R9eLyZUCt\/RNoRHetGG\/1IFHzBQAKQcTeEetS6Bb99T8UcGxI63kdvK2LzB+TH41ZjrbUqIt8s4wOyuRug97bb\/QeAyBmxHpSAtkGz2duNfaNffidUMk0SA7Q80DhYTl\/BWvDGxXz5ZI69UNOZJQsygwgaNsdEyZpaj5F1ZAPG1kIRybo0h6QXYU1kUTLGlE5XrsFOoJWis2dJPL7UonIhQu4NfQVy9z6K37jhxs0hFzBrqRbcpMnAnLTfGQFx1g6ASJLZy0b3EM0M\/DKMNWuoWM45NxKCRYTylqCBaSS41CexHlqRp4pwTA0K92cyVN3ITYyX4PiQqa6UJ6eruSbOj7WH\/GSVLr4bfqHCw78xjPdA7YSyH4RGi3nOHeRFhihwOMi2PJjHrDHcbXN61GnoZenrpH6f0iU2fcRHcr3xeyojInA6ACbsmSk0CNI9V17kFVs2wCO2DOihjDaf9TBwjjSxI6AhcOoEnRpcEibQBhBYieWvBsjlr5Gf5vupo35XF\/L0t8o7Sco3VFxvWefn4s\/tlAzMWRaCnBm+sZVKmUxyHFyYwuqYoUnSr2XZhlTt+05soOurgmAWa7FbO1mm988t+9\/gx9VDwJ8vxaYfZ0DX5wjfA6lz1+bKrt7AwWbpz4YlNuJ+fbqTdqUYod+Jax4IpMRymcLt79Pg2zEVpBqZmviTrPjgNkg\/ljuCd8Flb5Oo9d2qlzk8V6\/ot1QZrI06cmrnMVPNmtairJkHP2+EOuZEOv0mOHZI7w09NhkwWYuU50APXFaipfUMkhH+w\/AHhznL6Y5bP80Hl1MHb4Zw0Nusc+11sOpJZHsWFzi4PeujtHpMqrumYgbBvDbixyqxdqys2PVFr\/nu1+uGPRrkzxkX8un58ewMOtDShe7xC4\/LX3OsqvlLdo7wZU5YOzEhr15HFMomJc1ehbv2MvTEDgKexNG93aBwczKrc9gHBItDvIB+7wr3U77NaTrkI0cJMIZiWZCRQ\/+UXryzgqTrAKSx2pXgvqydfRQBzeYBCpMho+MlNQDsPjvhh+YVIVVwVmVICvFLIuBz8uxA2k4ttheEKnqTSLXn0ZVh+VkmmNkdjXxZ+dlrSuWRLmEz5QYT7Ir7Dh6TxxDKoka5EJOPOFIeY1LB8T0M+Q\/exrszr3X6JuqZ9gKFVWNk\/Tm3Syvyo+OYz5PouCgDIwXzcoKvHfPdiWeYmJUARdLdXUf4m6wnKICv9Soji5xKwtPP8urV895qvBoCpvpJMPzMTvCplqDED4ACm3Qy7BYnVB2kv6zf7momvNWQhAuoCf3i3LmrmOgxQFKI7fefTYfz60S\/1xDBS9w\/EP3j8yDKhlrbiWMiuskqrZttuN5ywKSDWuokKq\/vfOckSn5Ti9iUSPApPkQT4n9JUNozlEmPnvdj+EsgLe2BkveQYCO0jX032igTAaXBfj7jZATFe0qAlqlFEM5lA3asH132lvPgqM4HBKrj28Iu0evT8ycRy6uxOdr2t2Eu\/YMqZQm0ha8+smJX7GQqKCrjrECsnhn6mbfeL4hzsT7\/DX47c4v5r0h2DZQaxOp2kcUpb+tjXaPL7EYVZMfSq9W7xkACsDP+uSAbqJlXkM9YH7pl+\/n6yntRI6TOzmvR3wP5QxSoFTaHDBnZRLgiMXM\/DJXhHGzWuBNx8Dj4qkTS+gVgLUFsa7Di1l6Ma2D7P5xzzYDfsq1p3laWVt6uP+m5XKiXuBEc\/EYfJoAb4lJqxP1Eg3oeI4vmyz+TjG+vEnf9uEaja2X3bTI1nCZOfP6jr6YX6WtzNTNPQnwq3BLkV0myKi2tn56ezK+11u\/0TaBOefRKVD2ZiaFmpwipaBBBPQDsWhujaPvQ+IgiJlWUNO1lZVPGrNnfM73A\/oSw6SeuGyjYKh84EdJDOHLn1P7mH1eSI1yqtw==","iv":"e1490de6be7d680f101d17bd1ef1b0b3","s":"ece1c70a91280f62"}