Mobile
July 26, 2012
By Rachel Lamb
Mobile banner ads are a savvy way to hook affluent consumers on mobile sites or applications, but most luxury marketers are missing the mark and turning customers off from the brand or the banner ad experience.
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","iv":"cc8233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