Mobile
July 26, 2012
By Rachel Lamb
Mobile banner ads are a savvy way to hook affluent consumers on mobile sites or applications, but most luxury marketers are missing the mark and turning customers off from the brand or the banner ad experience.
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C51lJ1Xf5OA\/mgyRc4EtGp\/PnKC09YtbcIFcFK0j6wh71DsL5N3QZa7diup3TdAlb9OfkUJwzdJ7w8Ni5NKt\/RPaYZQzGdH6jSAbsi8E5hyiYPlgknmlI\/zjJUs\/auOfmHBV6yUSvuA2zq4atO5unybuThiwDWB1+gyqnQU3z\/M+gcqw1TlB2zy2SvUU8chPm3TG3jPzeqabXnx5VpuvWuqSDbR8m8zWzs7uxEyyE5vr9fFcql6J5\/kDXUMWY234pFq1I+dMFEFyH9ktxJP9vbGGmf+l5xvDUhskqHpwn9HONrj7zvQvNnKiyDqoRooeViYFwwH4EgtWmPz9izTJBCMHKDSnGGs+UK2\/DlGDTHwuz8jhKGhUCPItaG+xSpmHnwFkEzyBNtXl2SgxNfyNCl5kQ9faWjweKfZ2y1Dc3\/DFhGDPkbKMAfShvfrLIj1g8rfC4NvwxAQTKQgiVYZooum3KnJA55hLrdqzaT4YAg7pd2OD8HvevEf7HErZUVUNpWArg8ZR3UYgbppU8xEDjjsVqiVILONvQzXvwmstX\/9NPPxbUNup8L1iR8jm4wdqVFXcf8gKQ2o0hFgclih9jrDUMqvLBrdpXPnPdtcJ29w9a2Io0tqvL1+sFWU4ICKFqyMwpRcgcRriIxud\/rUwPMd1GQGiZH12DfhGw8rtiI31hwg2ilHkOEhw6wYwe4bXWO8Kyjgm2oFqTKHm3pk80J5\/R5\/o7gunqv1swnq\/63WEdGxEjcDJF0toqBodNxVDCIibHyoLfAdkhfwzmC2hzJUAEO7o1HuWuCtr3ZAPii05D96t5RG1NE3yVSBm6Zj0DO6gVaq9aIXp3Gdo7aBcZjBtjFPcfhZv3y+0ppxixa+rYeeHrtRWA+Yd72dHyscKK1saC+foO0Gkj4Sg\/A0u7W2zswgu9yvD7L1Zz6kDd5JiA30xp3PcCBiqQTZ2wmRcoQ9Gr0Du47F2+uelf\/G8CHfegRmSu+gsB7zzzPG73YdS9XzkIN8g3fuxz7fJpyoYOTXbbp\/9vWXI2yPoZIZUFMiWzT6tA9pUckLTObJ86BCWKNQfHi1fCAXYm6Q64qpU4BHBnAyU2fgSLam+blSsro2cQwkfvr3mLqiPpp1JAVwSby8lv+C6GzSZjoM\/Z2A2aF+PgNWKb8WWIa6SCr9eWKWqQajt1WzMNs1VUIx0KrEfMqPpun2qawPwMAtHmxAGQBhOKONHvOoeffU6zhiK0Czvzrc6ZwvT+qA848xgsujfhWsepaZodZZIItW2596EBSgCjQYOcmDY1xAj2ETwWCp7wibvF6oanmjINn1rvXXSj5KUSz0AIBhSTj+IimCJnvAteQv5Nl2uPjppIS6wXqIlMxeRtaHDcaQOJtrIpOj3JWbXMojgvTjaHvHwD3cYfKCF1mC\/wbYoWbn0\/z2f+RkS53sgt\/hovT28dEGIKXCfmvyFUVusoYgnBNPGSXAXLOLNXVTYg3zQsfVlOYJuEPLHZqoLivVQPMfW54gKxgOrmHHjiqVTbOA3b1KBOqLarNKKueQItD46Wq390zVkqMuT\/omosianQ44e7qS68+qWHuhdnotS3ECPsWBUeGX5djpDZEsFc8nNeZPsQCUlTHXMe+B5uvErRjm6hBrUE5OtWQiJIuEiX1xxzhH9ErL\/B8SOYIxWMXTXE\/Y2EtNffDWw2IRU2w+rwkm01YeNgGrZ+VilqSAifE+cu5dnJkFBqhqALCsIToHA812rfTWNAusfIdzQ8i4ch1NdFhadwrtcOjDTEnSvfASQMF2kEAFwiacUmVgb+ZG\/xE9UXJ6uMpt11IhzLDxA8LcsnJXobGuXkqcZlCbnbxtZm5Or5Gn7Fid2yzw6O6lxbemGJXoNS6C6qvxpQ1PUz73jSINxlP3GrclpXZSD5arwukIOthrqSFfdIEN7Ln9ClGrdiGMHUqja4o1DfYk5FVRu9vOsYBA83XF3HLjfHxjFMhxkWIpwAyu61THl+PhuQ+MUK4rx7GUpiDK4Zv\/hdap8+CiEgTiml6jfOv9JjhlydHKOrA\/T2jQDI2qzF3f\/tLfsI0\/2TXnDHaAZ1L0zsUVRmyBo8SN+W\/0eG9TYC45lMh8sLB8jA9ibBkS+ovmg3EUv4W2RtYWQn+Mrm4atsa0QiibrqnkCHG+bwrTMUND\/ottP05W8vFjeqY9hoYsg\/lq0fgvj6cCG\/uNPSDhAdYFmXxtBMHJlHFRD394WOQJgNs9RmOznqT13v0Z6AM2r\/SpLbjYHg9ZanLdXu9CFJSo1zanW80CPiR\/YA+oCZS52LS6bIeBXuDiNuNYGPm1hconxDJ4MrpAo29Axl2ZVQiuRmuDwZ9Nu8uNkweLOSU2\/FfcdNgsyzwXdk0xN7HFgK8B04Kr8ShgXjPIV4kDTDXjHYf2b4bxKJSf8+i1xLoWj0Fwyooa8eDkEyx3KyAgnUcrvqS3UxuJOn2oxniVUoZ\/J9tdfOU4Aa8YFSR1bP8WQef+bkV6a5Ilr3U1sFD9RNg4g8qbyO\/bH5U0x+y1EKvDA5i9LQB1jD7Al9+oyOBcAQyHzShv6ddd2tlKCcY2PRk3LaqHJBFBFXH29yyVIAkms4Zt39qsBuFYJ\/j6oMciMdxJFI3LkHJGE8q4c4l0BnnjwvcB5hIxFWFk69d2608NqUbbUAnDidx01sjlTd\/O5osDKQKBjORRBInGUyL9RorntBLZ9hIqXvZK87TQAeZDWOsaiFQmqK6+RAGxH5RlwcDzG5O2ojVJ4Xv8QgRDvUeLP3GIs7aHmPU\/o2l8XEsMJu2eLfdIv3mbEWnNS4lFLsDhDypA03fpcfTyg7oJtG2ZFjRfOUJepR0hU\/schEd2OzkUZ5qVyLy7d1TSdV+6vA+4rKe\/c7R7evex2GmPq6ZHJSliQwesIPxrb19z8oAi97USndqtDz48qUHHW8K\/8Lmiq2+iNxhxfY9l7ntfDyOLk16cxslmJJqKeQr5ARtjsjN8K4OUWiIb2UxljarhItzsqX8sszr99qxROtFzTMGXew+\/nqebclH2t81OaOp1H\/gcjrHLwCVFArh1hENuAv0I+xCSZw4YhyVQA9RjzotOBSD+h8wlMgb1JzZLRCagoinT03y3sITziUGLovy7FnDBfNBzr\/eGn5NdedyTMbEh4ULSX5WxfNPn6fKGh+zp9mSbhYDrCK6\/0crEAegFMf6NEaBF5nLGgdjImumNCcta1cN7vkPIBrcj8Rv85Q84T3i36iNk\/aL+vqPAiU1nLbEEz9XvNEUAxQlvT1PkqR5ecLczA0Uvaqbzk+flr8I\/0G80LzWliQ7BTNZWy+DiebqRWBes2tVhtOCWjbzkQUH12se8J0oeFdxhxxHo1CgteNsrQlYBtOAlxYpp2MOlHtY64IKgn55l7RL4avAKSlxavkHftifl8FbULlFWgNwS7YQ8m2+P0m4e7RpSr1hVQ4ZdytoLh3Hdwe7Gx6OZzrcdDju6G8gOJtgRBQ0+nl4i\/1kIiHfQ9O17kMQsIAZSEve5i00a9tw4i7LFxR6S0z90j5pDJNJnFElUsUN3VVYodgiqRBxO3fRlkzXZxlldq5t25bfmGwC5Wk0NOslKZFT0wJMr6HynNaN2fGfxhbpOZT+uBlPjCsETPbZGNqp6Q+gczOrZT5bCU6ZlYxGLKxoG+cW2LlExxdKRRsVD6BaWqYy5LluTqfztkE5XbQjY1VXDv3Ueaqq\/syotKiO1SoNV\/kwr\/BUX2uAZDjzzz6oo39um4XX6rytHHiu00+jJnfVBA05yqESl8\/cZnbAb5TWy4zXYiKufrAhAw9lPguJpZbWWrnxHWy9FGcFTExLOznU+aHjoo+bJjlmf+w3PkNEJBJ0SkLNSZGuzLeRvF\/13\/xVTEbFL9hrJ\/cMVQr\/tGN5FA\/rjkUBPWsmwEGnJGhxiEv3s\/wz\/jt2jW+C8Q8SjSI50\/af+7Hn1Qz9\/u\/4aKwbmUhjqTIsg8m7ZLJaxAP+52WGd6wDveB\/6YpOr7GbBgQ5wpCjGzLMyhyD+dgzhG1d+eDIf8IAt3xT4UHpXbLCZpUXPTo47w33Bo7AlTjnD8wWNKqNmtzz9F6ImhZKUpDf1vjPM7vy9hnraGtPMuCSiP\/6Di5KZC4fzzEa+jk\/L9qI\/D4m57vtfKFFJOl5NHkCrWCtduSZPUal+wlCl3XXlZyAit6aNbhr4RlXtu8i+2eSRhXqf3sJQCWiqISA7bjAzXaEoFK8xC+57Yoow5kyLX9f1YvX7IuXWFViVUNMLa8LQKd1VcjzQC2Vjyc3rR6ThARozUEK26GA9rOjBdMjoE1bNGBDt7Q7RSDNO2UxUPxtHtZHIcOzkvAn1B\/ENfLQxo3ImMWVDYcbNeJ+WtbwsQXWIQdJngrsyig7v8C33JU5I6Truq5\/pyjIMxmffQwJEqE2ILBnolUsTkS2Jq9PvGXvQr5OFm6h\/gs8o8Zf1iRx3\/LvmhxyQj0JiroC5IBvYk60tJGPA1A0gtjT\/HvArpColJsULTK3plN4duDX\/Y5w5HJ87LHHxu+AQjbtWW4Hs\/ALIhdlcMHfP2hVhhken2pXfztoLXsNiEcTM47eECUZmNXpQLN7ZvNz8xG7txDOTyTpRClLVhXjoSeMM1\/Uyr3gSf9bRhUcrTDqJpgb76x6sGiqInbSLwp7a3OrLbnU1Kny2afoxXO\/R+KAnDBgmXyYXddO\/8ta2LcGXASKPSUbYHJajCPLUA19KnFyk1K5C2JRrcRi0FrXyI0AbfdIWaOALI1mlMgrBpcjqhl99rzPyV0G7PPCNFO6n81GxqSJTtls7xaXnmC8BYTUYBDX5tM8R5v7YH\/t7Zz1m+eBNxln960KzNlTvtRKYjZGoyehyMVeWgVr+utx9jKtaMhdmYoM3KCHRjhGeZDAl\/Jtpr8htgem99LyRkVp7WY5H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