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Mobile

Dior taps social media to promote lipstick-centric app

March 4, 2011

Dior Addict centers around the brand's new lipstick collection

 

By Rachel Lamb

Christian Dior released a new application that allows users to share the Dior Addict lipstick line through social functionality.

This is the brand’s third application, but the first focusing on its fragrance and beauty products. It can be downloaded for free in Apple's App Store.

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  1. Diane von Furstenberg named Icon in The Time 100
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  3. Rosewood Hotels evolves ESG approach with new initiative
  4. Gucci revisits 1970s sport codes to promote latest collection
  5. Four Seasons Yachts previews Marina Day experiences
  6. UBS, Dior announce joint ‘House of Craft’ exhibit
  7. Shangri-La launches ultra-luxury hotel brand
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  9. Kering partners with International Trade Center in Madagascar
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