Luxury Daily
The authority in luxury news.
April 2, 2025
  1. Luxury Unfiltered: Brands must adapt or perish in the Gen Z era
  2. Gucci reimagines classic accessory with ‘Art of Silk’ campaign
  3. Fondation Louis Vuitton to feature artist David Hockney in upcoming retrospective
  4. British Beauty Council, Sephora UK found student mentorship program
  5. Capri Holdings loses CFO
  6. Art Basel reports ‘strong sales’ at Hong Kong fair
  7. Natural Diamond Council launches digital education hub
  8. Burberry inks multiyear partnership with V&A Museum
  9. Fendi bends tradition with Silvia and The Baguette
  10. The future of successful luxury brand collaborations
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Dior intros Addict line with all-encompassing social media sell

June 8, 2012

 

By Rachel Lamb

Fashion label Christian Dior is introducing its Dior Addict fragrance line through a comprehensive social media push that includes a Facebook application, four social videos and a Twitter hashtag campaign to push the upcoming “Addict to Love” film.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Brands must adapt or perish in the Gen Z era
  2. Gucci reimagines classic accessory with ‘Art of Silk’ campaign
  3. Fondation Louis Vuitton to feature artist David Hockney in upcoming retrospective
  4. British Beauty Council, Sephora UK found student mentorship program
  5. Capri Holdings loses CFO
  6. Art Basel reports ‘strong sales’ at Hong Kong fair
  7. Natural Diamond Council launches digital education hub
  8. Burberry inks multiyear partnership with V&A Museum
  9. Fendi bends tradition with Silvia and The Baguette
  10. The future of successful luxury brand collaborations
VIDEOS
More Videos

MORE IN Internet
Sofitel makes TikTok debut with episodic campaign
Tod’s links My Gommino collection to digital passport program
LVMH invites Paris 2024 fans to visit new digital gallery
Estée Lauder Cos. creates AI Innovation Lab with Microsoft
Amazon explores luxury resale, launches new campaign
Louis Vuitton joins Discord



RECENT ARTICLES
Banyan Tree to expand global wellness offerings
Burberry inks multiyear partnership with V&A Museum
Aston Martin employs newly-earned Royal Warrant

Gucci reimagines classic accessory with ‘Art of Silk’ campaign
Luxury Unfiltered: Brands must adapt or perish in the Gen Z era
British Beauty Council, Sephora UK found student mentorship program