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Dior aims at Chinese luxury market via online magazine

April 11, 2012

 

By Tricia Carr

French fashion house Christian Dior is taking aim at the Asian luxury market with a third edition of its online magazine that will be published in Mandarin and released during the week that the brand is presenting its haute couture collection for the first time in Shanghai.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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  3. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  4. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  5. Neiman Marcus honors Leonard A. Lauder in New York City
  6. IWC Schaffhausen wins top prize at Grand Prix D’Horlogerie de Genève 2024
  7. Ginori 1735 enlists Jake Gyllenhaal for part two of global campaign
  8. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  9. Meta drops price on paid subscription tier in EU
  10. In Geneva, Christie’s records new high with Aga Khan emerald
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