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Research

Future automotive sales to be driven by digital retail tactics: report

July 31, 2015

Audi City in Berlin Audi City in Berlin

 

Multichannel retailing is the future of the automotive industry, with 50 to 60 percent of sales leads expected to come through digital means by 2016, compared to 15 percent in 2014, according to a new report by Frost & Sullivan.

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