Research
April 29, 2016
Image courtesy of Bloomingdale's
By Forrest Cardamenis
The advancement of the digital economy and accompanying introduction of new channels into the marketing mix has segmented marketing agencies along two axes, according to a new report from L2.
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1A1fCbq5WokYfIbJUmCKFNHnru3ZWd+PViOXUy5nKMaG96tq4ucEliBdaxYc3RVX1GiijI4hA66U1M\/Gd\/JtzFo7h\/NlgttQOAJAg2EznsH6A6DX3xQH\/sWKsHY28+0Wc7gFrppc\/541lqmefxPGJAVq7gYMUg64K\/icNEUrYIaNUm1S778FqrUbouw9q0dMXXt8Nt9DZvc6sDysyqFPWlHltM9480kS6IJnckD4LS5+TU6YsK7jKBZhl96hUayf6xpz92pVBQEM0slPtUSvrKIDzPAfI45F+cXPbV7DPWuda7M1LIEynDzNEyAsUoMFoh6VJyREuMVQ\/E3O9rFsDAUAGllYI3m6UttL68HkGAH1\/aAUNjxWosC0qLPai+kiSr\/ncjrR3pgCXYw9Ta8yHFCpvpefrV1edvclRDIm1J5NisP9d0WHqKLV5\/IVnPdW\/A2vGkT379qU1HazK6XHFDhFf0V5pp7CIo5OtGbW8RUqwKdAlY6hM2uY0sOuYlN8N7BNdvVcpgLFlEVtORLfMRSznQedI2\/mXdcx9EICwaweC3POSwqlN+nDubS\/msCBdZDfVN7+s6DeefQ6w1rJd7U53R91et2IGyCnRJlGaCqhrgIZhVad5AXDu\/EPXHoUPhMOdUVJ32IJdFRuPXhuLadtyo7fHKk4edXtn2xgsmXDfyroqaeNiUZm6EQ5nT3A8BfhYNRs4pe7dtPdW4TiAtfrvaZ8fN5ZNbzXk3xRdLssl6ALKNakWVVZ66CTsKSO59kTofsvtYbDLGxvW1EKnCGnRv+8nuYkD4WHMTMZEgCX3P2zaTsZyHDQ+QWSzaW22uJtjKVnXl3W9HQy61ykUziEgGYPUVYJWx9xADNThgxjftwXxP7Oy1e\/xsa8DbnfB3uhCKFZnNcWBru1e5NWW1ADKADiBYlPBvzeCeYoI1yCQVuy9vlzkkKbO9aRoZMUYzRAR7lOLi9TmoXVJn5mFpjjWmqQZpkzHoXONGe5FlYk0rIn2Uw5\/7d9oIwdXbAl6bUbfC5pjO06R+yanwhU2YS1hzK0CT\/hY91yA3C1iGPjPu2ps5cMqIlWWB4kqq5jt87wezgnguUZqmDgh+Vr\/51APa\/VmI643jY5YJOBnBky91+5I1hhNdL4VE7R+o8P1BRrbG+gcCOdwxmgJ+u8o1KD7LmZBYvnDodevRykUiCz4YH7eu3rP4NCkBl\/35hUwAwWq2\/IJm+0RSghU2Iq9WwRXQyyFx088eW7+FNwXgZ8HHocDFp7nmds0dI\/J4YuR8kdrG+7GKR5Cvn9x50CaWNuxwWDdhdvSB0MTl+0\/7BNwfOFgO2xv4wTeJuZOM0VxMHbK7aq4E2VkxKczGfaggGRj9TNqfXi8MTeU2stPkXbJiZDoW4zWff+hA46uSCccfvpPiG+VKRS2kjA\/yJO1Fa2wT2VSbjMvXVGHSOlaglg6Zzn1qWxAo\/C2GXHWnnZ3JDBiUfkBmeBkmFNgy9ogV2YROvcQWAve9fa8Bp3aWoAgCmgzhl4TyRpMHriVJRXkRbWh62EZ\/E1Jf5O6Pr67f4qSVNbk7y5+Z0IbpObIW2alytbFrVs7aUDbXEo01HTUPJh+lms86uT3VPNcOutbUpkg4yzubUtlVcc7S56r6Y4AHCbwQkRJdIr44yIS8mwGTfGDDtfOFHJ3ajvRM775BQ1RCarzzpFaVQTRfWiMZBZckH40Gmstger7JLJLKOFRQVQ9w+0oxd0cmFLSHKxW6gD9nY2S5308PlHpK3XxJ29Sb5\/Xzsflo6gSnAaqFz0Z9BMPyFjYya\/\/1tOuwUwbhEG1u2WCH4Bt+wUt7hOJUEzPB73Be6+5i2WK3zkP9nqDEP\/ERc6o3MZ3nDzD2aMwFD9MfNWUEJKiZEEp+KNWgbBsB0kjg91VdnVhla3Bh0F7+9b1SI6fjYSG1sfgMeDWX4gpf1aic\/BhjZ+RgNM4RmdELMcrQvuagUKsPfN2mqiVTnBuJHgpTE5t4YYkW+thAau9fFJ3Aw4Jr9A3+Vs1EfMcv6j0b4gg4ixMdih8Ee+dESIJ+02WM67+or89sE6uKnXbI\/yrK73iMp5vJsJMF0+iwUlrWmHIo05b1qjXsuuB4ft3orJCeXphqPjXAbYOv+LLPsW7UoptmSH\/sSHLOyaVGLJx68xEVH+48aVC\/RczHvP+8UJMd+Hb52KjsFAQeR3XTkjeFsW0NCnDAZY39f3Sa6vwZwD4T6TtdkWhxS0dkdKrJpwymZzWN9hge8q9KUaxQBuut6IyeCv9bjdkUhkF2kbKiLxH+XHNDkogNoHl7DQj2aZ\/jGcw9fZ1\/cmYWUT0AFx7mvTn7wvnVGF3Rq5Mc7tP2kdgJtwNlpN3sljJjGEe\/vSqLZIyq6A+e35qy6qsbDTvYbEf8+DyAE+ni6T+BbagK8znrXAT5PC+QkgK13Xtibc5SkBY1j70hHyqS5x9Ig6DISiKaXoYdsYNgpuLgdKlm3nx5HObN\/dBXyanf46GwxwDlXxH58Xn61fUJIzkp7WZSK6p0sEDHonP7k2XQns4cSBZqunp6RDOKsoDHoH3RL877e+HGamqi3amKosbavHZux8rd5fBtOlNXiVFktjSRuB+AyM5lxScfLhC5zDj\/oDuRU5UlcyQXGSLN3eD71sGyRd4IbLHiarfnY+2xZBI45Ep5ZORNaudWoSO\/ytC6SvIX8YWUYRgmNxtG1Nb7rUCeD5ClQDJw6iwyVwPlqGbIByIlU2B92IjW4hsWFGc4PyNgzdXcUZX6p4jQbBm9R\/D+5iO+zKPOPHttUMT8rPNtd5np1C3kxjIPzVJN4xG1i+mgH18hGgSgdx1Ceo6fCh++JuufqyJ0T+zst9uCMv2tr3jqN0MsHDO0sJ1zSQVwdQUy4v+DZzk3eUCUqrUJkXsehEf0tuJGZRtgsRyFptc+RCr9alwwur0LbIgXU9L9Bc7Qv\/cGZEknzPFObax986FfvZdMtckM+i\/xBFDN\/h53Vfg9miOx+CypcThULg2HuzlIdEHr7v2EwaHpo4IwlEJd3bhIJNE1AVL1Fdkx7x7LpNVfkK6gFShxdwftysGwxTJjfjZFZstb7pVyWEeQRcOz7QTRdrb\/wpEopoB+vSig3rXK\/+5N6Ds\/nNG2OS97HuG88ynYDB+h6bM\/mc1hgdCaJq8JsL0X4sMhfyGk7FfImrRrAFb\/+NkDTG+OcM0IQ+2vxmnJvOGHchQGFVxIJYN4zx2q8DInIJm1ybH6RUhV4qs8nARDFLxoVBNogMH0mdc7UkIAfIyD27qPhytMOw9nq66OJO5bmxqP+ug2WZJyfNw+U9m9fhXGA5mXUlFrq7P0+tJ7cZVMpOTr67WfsFlo3l0ghVUjv1Cvz4gLsyf9KRsjPH143AI2TE2UbUnm2zXRrqEds9L+fPZhZLKJQzqHg+SAZw\/OhhlJGvQ\/iIbL1x\/\/aAuZzFWXXYG3tymv68SmRuCqV\/Jd+ULQ0xlz3Mh0Ax1CP7ZqhO2oGg9h1Th3kZmDqlVUaZwHGIKkEzk7pT1M1CU3jZ0w1eS0o17a30wpr+oaHPU2gwK35xJt6kw8R1ThJRQaEdc2JD2V\/zSnmANB7ttaI7cPzkiMBKr3JlDYoV1i9HSD8rRFPmgigLK9WT4CSkazVbODFMbUK8IHoDhKQqXco5XnO3aRtmQqrHfyKIrlWMafu8LdxVjniWltQLlYhFRB95FB8eoTd5LxarBbm+vko8jYlabNZcz7yWqIEFvnGbZt3YdKNm3o6pTpJlWu0qBuHrKds7CsOcX4HvoeRkvkIGxYAjC6W8ieNeDGSxA\/ayWvSDqhesbwGg6iY7LUDrAyhEO53RCb+NZyF+s\/bUIN11AktEIp6DcTxhket3q8\/iupA+0+x8Cow+sDLyEPTj8UdcAHSp\/zCq6Nq5Yks0n\/pYWqAvI7KVt7q7buHE8oEBvxzItnphK22L6Y3dBq2jryJ6C2Pv8WDUoCx++rsVz+CTjMOdmZhB3JwmiaBDsWnowj3hxs33R8mjK\/9anqOy8AZ2xoLuTebMpODptEGnDa\/NJ92uzsKaq5lLCMEG2NPYuj8cSKBgfnOpItRC1s4za5AcQPsdLiA0sYU577zQO8lLZGrM6YuYlI72TR1C3jF6yB8CG4Z6cyxChxD5qOHohU0WnMDdJaZ67ujtU\/nsfPwXPny\/92ciFDMIjLVmEsJtmZKCUysdXA45+GVFYNB4VISQDUQDlM3rVdBTLXeMwHWw2jBIZVJzYlld2FACBWvIxIfjmE+qJmodTCiufZAGcBS8AFpk5+soJkdcXwgAeWu+LHaAR406mBMzkI3A20YN5zhWuwot1CXifggHOico9fvhIvlZOZyNq6rPeFtYMtt2z0BG9HeVlnukbrJ\/I98gXbI8tivtDyHZ3TfxRXMEJmAxHlH7Ao+kdP8SPcRPKgOpfK0eW3cCrkwZxG3cHrAS4E1RaiHaGe6PPz89Lcn4eutRyCIVYGd7nGd95LvVlD+3qck6T2GZQAR1TtsOZdBOwLroauwNq9GHoZKR6tLbPgtm2ipzTi5fM0ld1sLod5K9gJHbzAYwLyNJiSMXVAs0+ZbY\/fj7xzG0m5vTIrmFDoYc3+BWU9TJDz1pztKBa85SBPKuUt37EoASNYhEFNzcqJ6VGbtRQ2fTFWz4aXbV+Qx7X+4In9OUfYPX4auDMFTphNEIaXaT7D\/1OL7c9vz9sdJLnGxrErYLtK5TL6vbEQaqswpxH69mYK29kYfabt1vwBckRvm4fxFYl\/RRBBYVjwPZMjQBM\/LWw3dwsw4JMzBMYjs06+ewJ12vKcut5tV\/wDsJpb3kHWZyzKz8k3sU+6m+RlltuzI463xtjvPGGlx0BmSJ6hoJcCFW9qTebSUINdYortJ1L1KlNnk2jHIQLLkB44+dZSjVehE7FC7pP0s8chx9G0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