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Internet

Digital best practices for luxury jets, yachts

August 10, 2012

 

By Tricia Carr

The reach of the digital landscape to the masses could make private aviation and yacht providers hesitant to spread their brand message on this medium. However, a luxury brand that does not enact a digital strategy will miss out.

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  1. Maserati returns as sponsor of Rolex Monte-Carlo Masters
  2. EssilorLuxottica extends agreement with Roger Federer
  3. ‘Unlike the Rest’ from Ritz-Carlton Yacht Collection champions service at sea
  4. Chanel to serve as timekeeper of upcoming Boat Race
  5. Prada’s first standalone restaurant arrives in Asia
  6. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  7. European buyers shopping more often on live platforms: report
  8. Prada taps ‘Re-Nylon’ profits to resource environmental education
  9. Rue La La makes private sale shopping accessible on Android devices
  10. Ralph Lauren launches heritage-inspired exclusives at Neiman Marcus
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