Mobile
March 5, 2012
By Rachel Lamb
Department store chain Neiman Marcus may have missed the mark when incorporating banner ads into its mobile marketing strategy by not linking content to an optimized site.
{"ct":"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","iv":"933cafee37ed1cb26eeb061553f44d92","s":"61a3818462a49174"}
Share your thoughts. Click here