Mobile
March 5, 2012
By Rachel Lamb
Department store chain Neiman Marcus may have missed the mark when incorporating banner ads into its mobile marketing strategy by not linking content to an optimized site.
{"ct":"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","iv":"51fd9cb486570a4397e484e94f724a96","s":"96d7a72c944fb22e"}
Share your thoughts. Click here