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Multichannel

Dealing with the mystery of ecommerce attribution

October 20, 2014

Leading Hotels of the World's simplified site Leading Hotels of the World's simplified site

 

By Joe McCarthy

Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.

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  1. ‘Unlike the Rest’ from Ritz-Carlton Yacht Collection champions service at sea
  2. Ralph Lauren launches heritage-inspired exclusives at Neiman Marcus
  3. Prada’s first standalone restaurant arrives in Asia
  4. Kering acquires Italian eyewear manufacturer Visard
  5. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  6. Follow @LuxuryDaily for the latest in luxury news
  7. Gianvito Rossi appoints new CEO
  8. European buyers shopping more often on live platforms: report
  9. Mercedes-Benz designates first North America CEO
  10. Luxury Unfiltered: How high-end brands lose their spark – and how they can get it back
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