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News briefs

De Beers, Versace, China and Sloane Street – News briefs

September 23, 2015

Karlie Kloss models for Versace's new campaign; Versace has attracted millennials with its social media marketing Karlie Kloss models for Versace's new campaign; Versace has attracted millennials with its social media marketing

 

By Staff reports

Today in luxury marketing:

De Beers pushes gift-giving to halt China's diamond slowdown
De Beers, the world’s biggest diamond producer, is banking on Chinese generosity to help reverse a sharp slowdown in the country’s demand for jewels, according to Bloomberg.

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  1. Dior confirms Jonathan Anderson as sole creative director
  2. ‘Video games are a powerful cultural force’: report
  3. With new Falabella campaign, Stella McCartney speaks to next generation
  4. Hermès renovates Four Seasons Macau store
  5. New marketing chief takes reins at Equinox
  6. Patek Philippe inaugurates San Francisco boutique
  7. Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution
  8. The power of affiliate marketing for luxury brand growth in America
  9. Les Roches launches private aviation postgraduate degree
  10. BMW renews Atlanta Fashion Week sponsorship
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