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Data-driven personalization is today’s handwritten note: Tamara Mellon exec

October 16, 2015

Tamara Mellon LA Woman campaign Tamara Mellon LA Woman campaign

 

By Sarah Jones

NEW YORK – Today’s luxury marketers need to use both their left and right brains, developing strategies that are simultaneously creative and informed by data, according to a panel at Luxury Interactive 2015 on Oct. 15.

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  1. Maserati returns as sponsor of Rolex Monte-Carlo Masters
  2. ‘Unlike the Rest’ from Ritz-Carlton Yacht Collection champions service at sea
  3. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  4. European buyers shopping more often on live platforms: report
  5. EssilorLuxottica extends agreement with Roger Federer
  6. Prada’s first standalone restaurant arrives in Asia
  7. Bentley takes commissioning experience online
  8. Ralph Lauren launches heritage-inspired exclusives at Neiman Marcus
  9. OTB Group introduces first corporate volunteer initiative
  10. Chanel to serve as timekeeper of upcoming Boat Race
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