Research
January 5, 2015
Social mentions drive passion
By Jen King
According to a new report by NetBase, identifying and understanding consumer preferences in relation to luxury brands is one part art and one part science.
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","iv":"862f255e061be0a78221f5af3d340cc7","s":"e9b94ce1875a3077"}
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