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Commerce

Consolidated, focused messaging will help fight disruption

January 21, 2016

Four Seasons Hotel Toronto Four Seasons Hotel Toronto

 

By Forrest Cardamenis

NEW YORK – According to a senior executive from Four Seasons Hotels & Resorts at Luxury FirstLook: Strategy 2016 on Jan. 20, brands will need to learn how to counter disruption to fully take advantage of luxury’s experiential economy.

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  1. BMW sets record with funds raised for education at playoff event
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  4. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Luxury Unfiltered: The self-inflicted luxury crisis
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