Fragrance and personal care
March 26, 2019
The Estée Lauder x Kith collaboration spotlights natural beauty. Image credit: Estée Lauder
By Sarah Jones
One of the main factors affecting beauty consumers’ purchase decisions is diversity, with new research finding the majority of buyers prefer advertising that features models of varying ethnicities and body types.
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","iv":"a76fe17433c523f9f470542eee9b58ce","s":"3b526065a5d1cd45"}
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