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Cloud beats in-house platforms for ecommerce agility, growth: L2

April 20, 2015

Promotional image by Yoox, an ecommerce platform that recently merged with Net-A-Porter Promotional image by Yoox, an ecommerce platform that recently merged with Net-A-Porter

 

By Joe McCarthy

Maintaining an in-house ecommerce platform is highly demanding, making a cloud-based solution the shrewdest move for brands lacking serious cash-flow and a digitally-oriented management team, according to a new report by L2 and Demandware.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. Roche Bobois furnishes boutique resort in Turks and Caicos
  3. Leading with pedigree, Range Rover promotes plug-in SUV
  4. Audemars Piguet unveils collaboration with artist Kaws
  5. Ambassador-led storytelling carries holiday campaign from Boucheron
  6. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  7. Women now represent 13pc of global billionaire class: Altrata
  8. 2024: The challenge for luxury amid global and regulatory changes
  9. Pomellato reveals exclusive residency at Bergdorf Goodman
  10. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
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