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October 23, 2015
Young affluents are tuned-in to marketing tactics; image courtesy of Michael Kors
By Forrest Cardamenis
NEW YORK – The marketing of “authenticity” has reached a breaking point and needs to stop, according to strategists from The Future Laboratory at the U.S. Retail & Luxury Futures Forum on Oct. 21.
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","iv":"3855b75309c11a5fb2dc21b3913575ed","s":"bb1868c7980988cf"}
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