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Chanel challenges short consumer attention span with brand film

May 10, 2013

 

By Tricia Carr

Chanel’s bold move to create an 18-minute brand film for its 100th anniversary signals that the French label is not only an innovator in fashion, but is also looking to break the rules with its digital marketing.

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  1. Off the Cuff: Getting to know luxury’s top-tier talent
  2. LVMH charges Jonathan Anderson with menswear at Dior
  3. First quarter sales up 7pc at Hermès
  4. Vestiaire Collective calls out overconsumption with textile waste campaign
  5. Lamborghini shares tribute as Polo Storico restoration center turns 10
  6. Fairmont Hotels & Resorts, Make-A-Wish introduce ‘Bake-A-Wish’
  7. Contemporary partnerships chart luxury's path at Milan Design Week 2025
  8. Pre-fall visuals from Valentino offer nod to ‘OOTD’ culture
  9. LVMH faces stagnant Q1 sales
  10. Luxury Unfiltered: Why clarity and authenticity are non-negotiable luxury storytelling tactics
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