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Mobile

Cartier marries tradition, customization for bridal collection app

September 30, 2011

Cartier's bridal app

 

By Rachel Lamb

Jeweler Cartier is targeting brides-to-be with the release of its Cartier Bridal iPad and iPhone applications that allow consumers to search collections, find the nearest boutique and create their own ring.

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  1. Audi propels Santa into the future with electric sleigh
  2. IWC social snow globe stirs up winter memories
  3. Balmain enlists virtual faces as brand spokesmodels
  4. Bleu de Chanel dives deep with new campaign
  5. Diageo unlocks Fusion Partnership Lab applications
  6. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  7. Tiffany keeps it simple to attract interest in New York Times ad
  8. Rolex partners with Melbourne’s National Gallery of Victoria
  9. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  10. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
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