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Burberry uses minimalist approach to promote new fragrance

August 29, 2013

 

By Jen King

British fashion house Burberry is generating hype prior to the release of its latest fragrance through a social media approach that has a minimalist feel.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. ‘Copy Nothing’ campaign defines next era at Jaguar
  3. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  4. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  5. Audemars Piguet unveils collaboration with artist Kaws
  6. Mytheresa releases quarterly results, reaches record high AOV
  7. Women now represent 13pc of global billionaire class: Altrata
  8. Ambassador-led storytelling carries holiday campaign from Boucheron
  9. Dolce & Gabbana, Skims release limited-edition collection
  10. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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Mytheresa releases quarterly results, reaches record high AOV
Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
Audemars Piguet unveils collaboration with artist Kaws