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Multichannel

Burberry adds TV to Burberry Body marketing strategy

September 2, 2011

Rosie Huntington Whiteley for Burberry Body

 

By Kayla Hutzler

British fashion house Burberry rolled out the marketing red carpet for its new Burberry Body fragrance using social media, email and print ads, and has now added a television commercial and music video collaboration to the campaign.

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  1. UBS, Dior announce joint ‘House of Craft’ exhibit
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  3. Off the Cuff: A Q&A with The Residences at The St. Regis Los Cabos' Cameron Kimball
  4. Immersive tasting pop-up from Don Julio coming to NYC
  5. Rolex Testimonees take center stage at French Open
  6. Four Seasons Yachts previews Marina Day experiences
  7. Maserati revives racetrack driving experience
  8. Saks dedicates flagship windows to ‘And Just Like That...’ display
  9. J.P. Morgan Chase expands luxury branch format
  10. Genesis launches ‘And Just Like That…’ content series
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