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Burberry courts Japanese consumers with live-streaming app

February 6, 2015

Burberry campaign starring British actress Emma Watson Burberry campaign starring British actress Emma Watson

 

By Kay Sorin

British fashion house Burberry is live-streaming its upcoming Prorsum women's wear autumn/winter 2015 show thanks to a partnership with Japanese social application, Line.

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  1. Comme des Garçons sets up shop in Sao Paulo
  2. Genesis to enter new markets in Europe
  3. Belmond unveils refurbished Splendido property
  4. Luxury Unfiltered: Intimate storytelling is the new status symbol in luxury
  5. Luxury is about to have its McDonald’s moment
  6. Off the Cuff: A Q&A with Gustafson Porter + Bowman's Neil Porter
  7. Personalize luxury brand marketing strategies for lasting loyalty
  8. Luxury purchase intent declining: Saks Global
  9. Musicians Mark Ronson, Raye create original song for Audemars Piguet anniversary
  10. Tag Heuer circles back as Goodwood Festival of Speed sponsor
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Comme des Garçons sets up shop in Sao Paulo