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Multichannel

BMW employs 360-degree campaign to push Olympic Team USA support

August 2, 2012

 

By Tricia Carr

BMW of North America is in the midst of a 360-degree marketing campaign to push its first-time sponsorship of Team USA at the 2012 London Olympics with a television spot, social efforts, an on-site brand pavilion and dealership events.

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  1. UBS, Dior announce joint ‘House of Craft’ exhibit
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  3. Off the Cuff: A Q&A with The Residences at The St. Regis Los Cabos' Cameron Kimball
  4. Rolex Testimonees take center stage at French Open
  5. Four Seasons Yachts previews Marina Day experiences
  6. Genesis launches ‘And Just Like That…’ content series
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  9. Maria Grazia Chiuri leaves Dior
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