Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
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","iv":"1dd3a1f4df560216c2501a790c0be7b3","s":"88a29bc4ecb61895"}