Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
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","iv":"beaef4ad6460eed6551e503e0598848b","s":"d49c556f8378f05d"}