Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
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