A Bloomingdale’s direct mail piece successfully embeds various multichannel touch points such as online, mobile, social media and catalog to alert consumers of its eleven days of new trends and fashion happenings and ultimately drive them to purchase.
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","iv":"17a993278825783077aa0df9836715cb","s":"8c72db62e4e9da9d"}