A Bloomingdale’s direct mail piece successfully embeds various multichannel touch points such as online, mobile, social media and catalog to alert consumers of its eleven days of new trends and fashion happenings and ultimately drive them to purchase.
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","iv":"bb9182c57956222c05f675990ca1f902","s":"4d105e67302290f4"}