Mobile
March 26, 2014
By Jen King
As social media matures, marketers increasingly turn to each of the major platforms with distinct purposes in mind.
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","iv":"79f87e36bc4c19dbb5b87de0e9e9738f","s":"acf86f435deb7a9c"}
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