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Nov. 23, 2024
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Barneys personalizes experience via iBeacon placement

February 17, 2016

Barneys' downtown central staircase, photo by Scott Frances Barneys' central staircase, photo by Scott Frances

 

By Staff reports

Department store chain Barneys New York is offering its consumers an elevated shopping experience by embracing in-store technologies at its newly opened Chelsea flagship.

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  1. Women now represent 13pc of global billionaire class: Altrata
  2. 2024: The challenge for luxury amid global and regulatory changes
  3. The future of successful luxury brand collaborations
  4. Dior goes for gold with flashy J'adore campaign
  5. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  6. Sharon Stone embodies Italian glamour in cinematic Dolce & Gabbana campaign
  7. Porsche-backed DesignCar app adds Bugatti, community voting for virtual car designs
  8. Clarifying luxury brand values and positioning for an evolving marketplace
  9. Luxury Unfiltered: The real reason luxury brands fail
  10. Bentley anticipates first electric SUV, arriving in 2026
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