Mobile
November 7, 2011
By Kayla Hutzler
High-end electronics company Bang & Olufsen is now using QR codes in its print, out-of-home and direct mail pieces to give techy, on-the-go consumers a deeper brand experience.
{"ct":"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","iv":"6492c932d4eb208ff8a9ab164c359d2b","s":"d6c632d9920f1199"}
Share your thoughts. Click here