Luxury Daily
The authority in luxury news.
May 21, 2025
  1. LVMH announces 2022 Innovation Award winners
  2. Alaïa aims to empower with summer campaign
  3. Luxury Unfiltered: Why extreme value creation is the only way forward for luxury
  4. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  5. Pierpaolo Piccioli joins Balenciaga as creative director
  6. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
  7. RH appoints new co-chief merchandising, creative officer
  8. Hyatt taps American tennis player Jessica Pegula as ambassador
  9. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
  10. Mandarin Oriental restores Italian castle
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Advertising

Bang & Olufsen expands potential audience via Pepsi capsule collection

May 27, 2014

Visual artist Zosen for the Live for Now Visual artist Zosen for the Live for Now capsule collection

 

By Jen King

In anticipation of the FIFA World Cup, Danish audio and video company Bang & Olufsen is looking to introduce its B&O Play headphone series to a new audience through a globally-distributed capsule collection.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. LVMH announces 2022 Innovation Award winners
  2. Alaïa aims to empower with summer campaign
  3. Luxury Unfiltered: Why extreme value creation is the only way forward for luxury
  4. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  5. Pierpaolo Piccioli joins Balenciaga as creative director
  6. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
  7. RH appoints new co-chief merchandising, creative officer
  8. Hyatt taps American tennis player Jessica Pegula as ambassador
  9. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
  10. Mandarin Oriental restores Italian castle
VIDEOS
More Videos

MORE IN Advertising
Alaïa aims to empower with summer campaign
Fairmont salutes company heritage in new campaign
Aston Martin, Apple release CarPlay Ultra
Mandarin Oriental restores Italian castle
Mercedes-AMG unveils collaboration with art collective MSCHF
Chanel continues support for women directors with upcoming Tribeca Festival talk



RECENT ARTICLES
Alaïa aims to empower with summer campaign
Follow @LuxuryDaily for the latest in luxury news
Luxury Unfiltered: Why extreme value creation is the only way forward for luxury

RH appoints new co-chief merchandising, creative officer
Hyatt taps American tennis player Jessica Pegula as ambassador
Pierpaolo Piccioli joins Balenciaga as creative director