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Commerce

Auto brands inflate different product categories for holiday season

December 12, 2013

 

By Joe McCarthy

Some luxury automotive brands are ramping up promotions for lifestyle products to capitalize on the gift-giving frenzy, but beneath this temporary push is an ambition for strong product lines in categories beyond their stomping ground.

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  1. EssilorLuxottica extends agreement with Roger Federer
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  3. OTB Group introduces first corporate volunteer initiative
  4. ‘Unlike the Rest’ from Ritz-Carlton Yacht Collection champions service at sea
  5. Ralph Lauren launches heritage-inspired exclusives at Neiman Marcus
  6. Prada taps ‘Re-Nylon’ profits to resource environmental education
  7. Kering acquires Italian eyewear manufacturer Visard
  8. Prada’s first standalone restaurant arrives in Asia
  9. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  10. The future of successful luxury brand collaborations
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