Research
July 9, 2014
BMW Instagram
By Joe McCarthy
Automotive brands have embraced social media at a higher rate than brands in other product categories, according to a report from L2.
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","iv":"4d8bd6e3f944b1d7ab6c1419d51dbb56","s":"3efcc5d5c9b0e51f"}
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