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Internet

Aston Martin social campaign brings 100pc traffic increase to brand site

June 29, 2012

 

By Tricia Carr

British automaker Aston Martin chose digital to market its new Vanquish model and saw a more than 100 percent increase in visitors to its Web site from social media channels among users in Germany, the United States and its home country.

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  1. ‘Unlike the Rest’ from Ritz-Carlton Yacht Collection champions service at sea
  2. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  3. Gucci uses Grammys as platform for ambassador announcement
  4. European buyers shopping more often on live platforms: report
  5. Prada’s first standalone restaurant arrives in Asia
  6. Maserati returns as sponsor of Rolex Monte-Carlo Masters
  7. EssilorLuxottica extends agreement with Roger Federer
  8. Bentley takes commissioning experience online
  9. PPR's brand makeover as Kering with owl motif to show new cultural vibe
  10. Ralph Lauren launches heritage-inspired exclusives at Neiman Marcus
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‘Unlike the Rest’ from Ritz-Carlton Yacht Collection champions service at sea
Off the Cuff: A Q&A with McLaren’s Nicolas Brown
Ralph Lauren launches heritage-inspired exclusives at Neiman Marcus